Hyatt undergoes brand evolution for 2025

FEBRUARY 12,2025

Hyatt Hotels Corporation has announced a record pipeline of approximately 138,000 rooms as of year-end 2024, 

alongside a strategic brand realignment designed to enhance owner returns and accelerate growth.

The Standard INTL acquisition boosts the Lifestyle pipeline

Hyatt Studios pushes Essentials pipeline further, new upper-midscale extended stay brand

凯悦5大品牌组合：Luxury, Lifestyle, Inclusive, Classics, Essentials 其中Hyatt Studio是长住型酒店，有大厨房，高端